Omniweb Ltd is a web development and digital services agency based in Surrey within the M25 orbital motorway around London.The company specialises in sports web site design although it has a large number of clients in other business sectors.
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Omniweb's ezine broadcast system allows you to easily build an ezine from news stories and pictures that you can assemble into an attractive branded e-mail newsletter. It is possible to add advertising panels and sponsors that you can change yourselves, thereby adding additional revenue opportunities. You can send a test email to check everything is working as you want it, you can also send it to a group of managers for approval before the main transmission.
With the list builder option, it is possible to specifically search for a group of supporters to send an ezine to. For example: Everyone who has purchased a shirt from the shop in the last 6 months, everyone who has completed a competition page or survey, or anyone who has had a pair of socks on order but hasn’t received them.
Once an ezine has been broadcast, all opens and reads are logged in the ezine builder. Each time an ezine is opened, the CRM database is updated for that individual showing when the article was read. This means that we can statistically analyse your e-mail reads to find the most effective time / day to send them on.
Each ezine broadcast is logged to a text file. Each ezine also contains links back to that person’s CRM entry so they can manage their account and unsubscribe or update their contact details at will.